Friday, November 4, 2016

LA, LB Ports Partnering on Supply Chain Conference

By Mark Edward Nero

In an effort to streamline and optimize supply chain efficiency in the maritime industry, the ports of Los Angeles and Long Beach are partnering with the US Dept. of Commerce and USC Marshall School of Business to host the first-ever Supply Chain Digital Transformation Conference Nov.18-20.

The event kicks off with a one-day symposium at USC, where industry leaders, academics, transportation experts, port executives, digital influencers and policy makers will come together to discuss data sharing innovations and new technologies for digitizing the supply chain.

The conference will also include opportunities for exhibitors to showcase products and services related to port community IT infrastructure.

Los Angeles Mayor Eric Garcetti will be among speakers kicking off the symposium, which will also include presentations by Port of Los Angeles Executive Director Gene Seroka, Port of Long Beach Managing Director Noel Hacegaba, and industry executives from GE Transportation, IBM Watson, Amazon, Google, Intel and Cisco, among others.

Day Two of the conference features a 24-hour “hackathon” at USC Marshall’s new state-of-the-art Jack and Frank Fertitta Hall. Teams of start-ups and student developers will be invited to compete for cash prizes totaling $15,000 with the challenge of creating new applications and technology innovations for port community IT systems.

Winning teams will be announced at the closing ceremonies on Nov. 20.

Conference registration can be completed online at

For more information, contact USC Marshall Center for Global Supply Chain Management Associate Director Eric Chow at or (213) 821-0093.