The Port of Los Angeles has won 10 communications awards in
an annual competition hosted by the American Association of Port Authorities.
The port’s 2011 Waterfront Summer Concert Series won top
honors in the “excellence” category, and nine other programs – including the port’s
“LAtitude” video e-news magazine, LA
Waterfront Public Outreach Program and its School Boat Tour Program – were also
recognized in various categories.
The AAPA is an alliance of more than 140 ports in the
Western Hemisphere. AAPA Award entries are judged each year by transportation
industry PR practitioners who are members of the Public Relations Society of
America National Chapter in Washington DC.
The Port earned awards and recognition for a number of
communications platforms that include:
LAtitude, the
port’s e-news magazine; TradeConnect, a business and legislative outreach
program that assists small and medium-sized businesses in establishing or
increasing their importing and exporting potential; and the School Boat Tour
Program, a free, educational boat tour program for fifth and sixth graders
within the Los Angeles Unified School District.
Also recognized by the AAPA was the port’s Mariner’s Guide,
pocket-sized handbook that provides tidal information for persons who pilot or
operate ships and small boats in and around the port; the Portfolio TV show, a
quarterly half-hour program that focuses on informing local audiences about
port operations, community events, environmental developments and
infrastructure projects, among other issues. It airs on regional cable TV
networks.
