Friday, December 28, 2012

LA Port Wins Communications Awards

The Port of Los Angeles has won 10 communications awards in an annual competition hosted by the American Association of Port Authorities.

The port’s 2011 Waterfront Summer Concert Series won top honors in the “excellence” category, and nine other programs – including the port’s “LAtitude” video e-news magazine, LA Waterfront Public Outreach Program and its School Boat Tour Program – were also recognized in various categories.

The AAPA is an alliance of more than 140 ports in the Western Hemisphere. AAPA Award entries are judged each year by transportation industry PR practitioners who are members of the Public Relations Society of America National Chapter in Washington DC.

The Port earned awards and recognition for a number of communications platforms that include:

LAtitude, the port’s e-news magazine; TradeConnect, a business and legislative outreach program that assists small and medium-sized businesses in establishing or increasing their importing and exporting potential; and the School Boat Tour Program, a free, educational boat tour program for fifth and sixth graders within the Los Angeles Unified School District.

Also recognized by the AAPA was the port’s Mariner’s Guide, pocket-sized handbook that provides tidal information for persons who pilot or operate ships and small boats in and around the port; the Portfolio TV show, a quarterly half-hour program that focuses on informing local audiences about port operations, community events, environmental developments and infrastructure projects, among other issues. It airs on regional cable TV networks.