Friday, May 19, 2017

POLA, GE Launch Digital Maritime Shipping Project

By Mark Edward Nero

The Port of Los Angeles and GE Transportation are launching, on a trial basis, a platform that digitizes maritime shipping data and makes it available to cargo owners and supply chain operators through secure, channeled access.

The digital solution has launched on a pilot basis at APM Terminals with Maersk Shipping Line and Mediterranean Shipping Co. Also, major retailers such as The Home Depot and Lowe’s, among others, are participating in the project. “It promises to provide not only advanced visibility but a collaborative view of data for all the stakeholders across the ocean supply chain,” the statement read.

Initial performance results are expected in July.

“By working together to share data in a secure and controlled environment, we have already seen the potential for tremendous benefits for importers, truckers, shipping lines, terminals, chassis providers and the entire supply chain,” Port of LA Executive Director Gene Seroka said. “Greater insight leads to better planning and lower cost, all of which have a direct impact on every company that is involved in international trade.”

“Our work with the Port of Los Angeles has the potential to transform how ports across the country, and even the world, operate, driving productivity from ship to shore and from the terminal to the customer,” said Jamie Miller, GE Transportation president and CEO. “It’s an honor to partner together on a game-changing solution that could have industry wide implications.”

GE has posted a six-minute video on YouTube regarding the project. It shows how disparate data sources are being integrated from players across the supply chain to create a single source of information for the entire shipping process., It highlights how port operators are working with the Port of LA by sharing information that provides early cargo visibility which brings increased efficiency into how cargo moves into, within and out of the port at all levels from shippers, terminal operators, trucks to railroads. The video -is available at Ongoing updates about the pilot are available at