Friday, August 4, 2017

Vancouver USA Wins AAPA Awards

By Karen Robes Meeks

The Port of Vancouver USA has won six 2017 Communications Competition awards presented by the American Association of Port Authorities, whose awards have acknowledged excellence in port communications since 1966.

The port was honored with the Awards of Excellence for its 2017 Lecture Series and Terminal 1 Waterfront Master Plan, it also received the Awards of Distinction for its 2016 Christmas Ships event, Terminal 5 Statement of Interest and “Happy” video, and also received the Award of Merit for “1 Great Region, 3 Great Ports,” which teamed Vancouver port with the ports of Camas-Washougal and Ridgefield for the marketing and government affairs effort.

The judges commended the port’s strategic planning and analysis, diverse use of media and attractive marketing materials, according to the port.

“These awards recognize best practices and effectiveness in communications,” said CEO Julianna Marler. “International ports are complex organizations with many stakeholders. It can be challenging to reach everyone, but we’re making great strides with proactive and creative communications that help us engage with neighbors, community partners, tenants and future customers.

The port is expected to accept the awards in October at the association’s 106th Annual Convention and Expo in Long Beach, California.