Rapp Marine Group, which engineers, manufactures, and sells
winches and cranes for fishing, research and offshore vessels, has unified its
subsidiaries under the Rapp Marine name. The new brand promotes the activities
of Rapp Hydema, Rapp Hydema US, Rapp Zastava, Rapp Statech, Rapp Ecosse and
parent company Rapp Marine.
“This is a strategic move to strengthen all worldwide
activities,” the company explained in a news release announcing the move. “With
the new branding, Rapp Marine brings together the expertise and know-how from
all the different segments, with the combined sales offices and agent network
giving global coverage for the company.”
Rapp Marine will continue to be headquartered in Norway, and
its recently opened main production facility will stay in Serbia, while service
and sales offices will continue to be located in Seattle and Scotland.
In addition, Rapp Hydema Syd, based in Fredrikstad, will
continue to provide products for coastal fisheries and fish farmers, while Rapp
Statech provides engineering design and support to all companies in the group.
“Our new corporate branding is a reflection of who we are,
and what our corporate values are,” Rapp Marine Senior Vice President Sales and
Marketing Tove Pettersen explained. “Our main goal is to be the preferred
supplier for our customers. The new brand gives the company a strong profile,
and the company structure allows us to present a wide range of products for the
fishing, research and oil and gas industry.”
