Tuesday, June 22, 2010

Crowley Reorganizes Management and Structure for Better Access

Citing a desire to better meet the supply chain needs of its global customers, Crowley Maritime announced Monday that it has realigned its liner and logistics sales, pricing, customer service and marketing groups and made several management changes.

The Jacksonville, Fla.-based firm said the realignment will "give customers a single point of contact for their transportation and logistics needs and will allow better access to the many services Crowley has to offer."

As part of the realignment, Robb Clapp has been named vice president, customer care; Craig Cox, director of marketing, liner and logistics; Charlie Dominguez, vice president of national accounts; Jorge Estevez, vice president, pricing; and, Pete Noyer, vice president of business development.

Each will work out of the firm's headquarters in Jacksonville and report jointly to Senior Vice President and General Managers, John Hourihan, Latin America services; John Douglass, Puerto Rico/Caribbean services and Steve Collar, logistics.

"This realignment better focuses our sales and support structures relative to the needs of our customers," explained Hourihan. "It will allow our sales executives to spend time understanding the transportation and logistics needs of their assigned customers, and it will give our customers a single Crowley point of contact in the sales organization whether their needs are for ocean transportation or any of our logistics offerings."

According to Crowley, customers will have access to the firm's customer service department, which has been restructured to "more personally handle their phone calls or emails efficiently and with in-depth knowledge of their account." Additionally, sales people will have access to logistics specialists that can provide input allowing customers to enhance their supply chain process with additional Crowley services from air freight to warehousing, trucking, customs clearance and the like.

"We understand that a realignment of sales would not be complete unless we also restructured those functions that support sales," explained Collar. "Critical to our strategy of continuing to build value for our customers is the establishment of Crowley's customer care organization which will be primarily responsible for addressing the post-sale needs of an account."

The privately held Crowley employs approximately 4,300 people and utilizes a fleet of more than 210 vessels, consisting of roll on/roll off vessels, lift on/lift off vessels, tankers, tugs and barges. Crowley's land-based facilities and equipment include terminals, warehouses, tank farms, office buildings, trucks, trailers, containers, chassis, cranes and other specialized vehicles.

Clapp began his career with Crowley in 1988 as an accountant, and has held a number of positions of increasing responsibility, mostly in accounting, finance and management reporting. He served as director of finance for Latin America before being promoted to vice president of pricing and yield management for that group in 2005. In 2008, he assumed responsibility for all liner pricing and yield management activities.

Cox most recently served the company as director, marketing for technical services, Atlantic/Gulf and Pacific services. He also worked in the technical services group as manager, sales and marketing providing strategic market and business development support for their technical ship management and government contract groups. Cox has also worked in the petroleum services group as manager of planning and has extensive experience in sales and marketing working in various positions of increasing responsibility within the Puerto Rico/Caribbean liner group.

Dominguez joined Crowley in 1983 as director of marketing and sales in San Juan, Puerto Rico. Over the past 24 years, he has been promoted to positions of increasing responsibility within the liner services sales organizations, before attaining his most recent position as vice president of sales and marketing in 1999.

Estevez, vice president, sales and marketing, Puerto Rice/Caribbean, joined Crowley's Miami, Fla., office 22 years ago and has since held roles of increasing responsibility within the firm. While most recently he oversaw all sales and marketing for Crowley's operations in Puerto Rico and throughout the Caribbean, he has also been director of national accounts; regional sales manager, trade director Central America, Mexico and Dominican Republic and vice president pricing & yield management. Previously, Estevez, a Havana, Cuba native, worked for Coordinated Caribbean Transport, which was acquired by Crowley.

Noyer joined Crowley 29 years ago as a senior account executive and has held positions of increased responsibility since that time including director, national accounts; district/regional marketing manager; regional sales manager, special commodities and most recently, manager, area sales.